I think a generation, and maybe even a population, is selling its soul for a few beans (how is that for a mixed metaphor?).
Ownership = independence=power=money.
Anyone who tries to take ownership and independence out of the equation is doing so for power and money, both of which are finite resources.
I look forward to the day when a new "Apple" emerges with a radical new concept: ownership and independence from 'the man', 'big brother', 'the machine', 'the juggernaut' or whatever else you wish to call it.
Or in the immortal words of the Little Rascal's Spanky "How are things down in Borneo? Yeah, they're bad every place. You know about technocracy?"