Lack of popularity of Chord???

Popular does not equal good.  People who like to stack their components probably shy away from Chord.

British product not well represented or marketed here in the US, plus very pricey equals not as much interest as the brand probably deserves. Naim comes to mind also.

chord dacs, 2 qute, qutest, mojo, hugo are excellent sellers world wide, including the usa -- many many many sold and being enjoyed

excellent products, very good value - styling is unique for sure

@jeankuni
Just because this forum haven’t mentioned Chord recently doesn’t mean this forum is antiChord.

IMHO Chord is commonly known (in audiophile circles) as a high quality DAC company with many positive reviews satisfied and satisfied customers. However, there is a lot of other DACs in the market as well. Also, digital audio is progressing rapidly which also leads to more competitive products.

Chord DACs have a non-standard look beyond the typical box shaped components. For me, the DAVE initially looks like something from steampunk, not my taste. While I could get around it’s looks if I wanted it’s performance, I’m not confident others could.

I own the Chord MScaler which also has garnered many positive reviews. There’s a special company synergy between the Dave and Mscaler - you should consider purchasing.

I wasn’t aware that Chord made amps. If you want to stay within a brand name, that’s a valid personal choice that many make. But if you want the best price to performance, you should probably research further.

Chord is probably one of the most popular brands of high end DACs.  It is expensive relative to products made in China since it is made in the UK but I think it is generally discussed frequently and is highly regarded.

They haven’t launched a new product in about 2 years so that limits appeal but the recent launch of the 2Yu should cause a small increase in discussion.  We are expecting a Mojo 2 this year.  
What is less popular are Chord amps, preamps and integrated amps.  They are relatively expensive, historically were quite bright and although quite detailed, use switching power supplies which limits the appeal.  The new Ultima line is MUCH more natural sounding but it is still brighter than other brands.  

I like them a lot but only with the right speakers.  With a pair of Wilson Benesch or Vandersteen speakers, they can be jaw dropping.