Busted! Reviewer copies manufacturers sales page in review?

Has anyone ever read a review that wasn't glowing, or at the very least positive?  I still marvel at one HI-Fi mag review of 25 different 75 ohm coax cables.  The reviewer managed to come up with different superlatives for the top 20.  A feat in itself.  My favorite line was "the music danced like fire from the speakers".  I mean really, who doesn't want that!  The number three choice was from Snake River Audio at $600 (top pick was $2200) for a single cable.  So I bought one to replace the $75 cable I was currently using.  Did the music dance like fire?  Maybe, but it was drowned out by the sound of $600 flying out the window.  🤣

Nothing new here…I see those exact words often repeated in describing the sound of many products so no big deal for me…the reviewer did listen to the cable as @facten pointed out. That’s all anyone could hope for from these reviewers who are often incentivized in one fashion or another. I read publications like TAS, Stereophile and HiFI News to keep me updated with latest products and industry news.

+1, @chayro 

I don’t think any of us take these reviews seriously, so there’s not much at stake here. But are we sure it isn’t the manufacturer who lifted this adulating tripe from the REVIEW? Quite honestly if I made the cables and paid good money for that review I’d be like "oooh - that’s a fancy way to describe the cables on my site!". Yoink! Again, not that it matters, whichever direction the effusive prose migrated from.

People often criticize reviewers, but how many trust their own ears enough to buy something not reviewed by the mainstream? From what I can see, not that many.

@chayro 
This is a very good, and fair point. There’s far too much back & forth bickering & speculation on these forums, with far too little of: buy-it / try-it / post-honestly-on-it.

Was this some kind of Eureka! moment?

This has been going on for many, many years and not all reviewers do it. Be sure to take those babies out before you toss the bathwater.

All the best,
Nonoise

LMAO @ cable reviews.