High Fidelity Cable replaces NPS 1260

Sort of like home theater processors coming out with new formats all the time. It gets kind of expensive upgrading to a new one and having to sell your old processor. I’ve been a user of high Fidelity cables over the years and whenever I’ve upgraded to a new model there’s always been a sonic improvement. I find it quite exciting when Rick is working on something new and is about to release it.

When he formed HF and introduced a line of products, explained the technology, it was exciting. He wasn't selling direct then.  And it is exciting when a revision is introduced that has an improvement. But there were too many new models introduced in a short period of time. He stopped that growth spurt or maybe it was the supply chain issue that did it.

He makes some good  products

LOL

A few comments and some questions about High Fidelity Cables:

I use and like NPS 1260.  I firmly believe I notice a positive effect.

That said, my BS Detector does off when I read some of their hyperbole filled statements concerning products.

As I am mostly interested in the soon to arrive NPS Q45T, I have been following the company on FB and Audiogon.  Just a couple of things on FB that get me wondering:

1)  Posted by the company on FB:  "NPS-Q45T is not only twice the sonic improvement of 1260 but also now even easier to apply!"  Twice the sonic improvement?  As measured how?

2) Also posted by HF Cables:  A "review" by "Dave (no last name provided)" that says. in part, "I have not treated most connections yet but already NPS Q45T produces the greatest listening experience that I have heard in my system in 50 years of continual upgrades."  I posted a comment asking who the reviewer is (customer, beta tester, employee, professional reviewer) and there has been no reply.

I fully understand I, as all consumers, have a choice to purchase a product or not buy it.  But why, for heaven's sake, does High Fidelity Cables go so overboard in pitching their products?  Comments welcome.