WA-Quantum GmbH's Quantum Chips

I've been reading about these for a while now. There are reports all over the place. Many find these "things" to change the sound of their systems. Some changes for the better and some for worse and that the effects can change by placement and number used. They are most commonly described as "stickers".
As far as "Quantum", that's just a name as far as I'm concerned not necessarily a claim. They could have called them "Audio Stickers" or "Ajax Labels" or "Fun Stickies", wouldn't really matter. Figure, about half of all stuff in audio is named after something either Hindu or Buddhist. "Quantum" is just so "in" right now like "Titanium". Lots of "Titanium" stuff right now that contain absolutely no titanium for instance. So that part is insignificant to me.
But they seem to be doing something and no one can figure out why, that's what seems weird to me. Weird enough that I might have to give them a try. Maybe they should have named them the "Little Enigma Thingies".

Raj,

But if they are quantum mechanical in nature wouldn't that be big news? Most folks probably figure quantum mechanics is strictly an atomic or subatomic level phenomenon and has no relation to the real, Macro world. Something that small, if it contains quantum material, must contain extremely minute amounts of the stuff, you know, being so thin and small. One wonders, if you wear infrared goggles in a dark room would you be able to see photon emission of the WA chips? What would happen if you cut one of the WA Quantum Chips in half? Could you get two chips for the price of one? Why are so many types and sizes of chips necessary?

If the WA Chips are NOT quantum, why on Earth would a company chose the word Quantum for the name? Doesn't make sense, you know, with so many folks like yourself suspicious of anything with the word Quantum in it. You know how audiophiles are....

And if the WA Chips aren't Quantum what else could they possibly be, you know, being so small and thin? And there being so many types, each "programmed" for a specific application.

I remember a time, maybe late 50s or early 60s, when the word "Quasar" became very popular. Of course none of the products with "Quasar" in their name had anything to do with actual Quasars. If I'm not mistaken the term was used occasionally on television shows like "Startrek" as well.
Now it seems the "Quantum" moniker is all the rage and some people seem disturbed by this, most likely those with some physics background, because they see the name as "false" advertising. 8^)
And although dissection of aliens doesn't really interest me the dissection of a Quantum Chip would. Anyone have an electron microscope they'd like to volunteer?

"But if they are quantum mechanical in nature wouldn't that be big news?"

Maybe. It all depends. The devil is in the details which apparently are not being disclosed in this case. So as presented, it cannot be assessed as anything beyond a marketing term which is apparently good enough.

Where's the beef?

It's important to remember that audiophiles are more interested in cutting edge technology than NASA, the military or the telecommunications industry. Anyway, that's what one person argued earlier in this thread.