Local, national, or international market(s)? Temporal trend or strategic transition?
Then there is the most material oversimplification err- cæteris paribus.
There's more than just a "liquidity" test occurring nationally and internationally.
Interest rates rise and inflationary pricing have material impact to discretionary incomes. And discretionary spending.
Value propositions based largely upon boomer generation dynamics and next adjacent generation's are increasingly divergent.
The currently emerging generations have a very different expectations than the latter.
'Desirements' and 'requirements' are increasingly part of more decision making. As is total-cost-of-ownership vs initial acquisition cost.
Value propositions need to reflect increasingly future generations' lifestyle expectations. Past generations are dwindling. So is their market demand/participation.