Why is There Not More Consolidation in Audio?


I’m new here and know I have a lot to learn about various equipment, but it strikes me that there is an almost unlimited amount of options in audiophile-level products.  This is not just in models offered by a given manufacturer but also in the number of manufacturers.

When I look at most product lines, there were once many companies that produced the items, but over time some became financially insolvent and closed, or they were bought up by better-positioned competitors.  This was true with beer.  This was true for soft drinks.  This was true with automobiles.  This was true with gems and jewelry.  This has been true with all sorts of food manufacturers.  We had many more options before and now we have few options.  

I know that some audiophile brands have gone by the wayside. There are references here to, “If you can find one of the old __________, they were pretty good.” And a bit of research shows me that the manufacturer went out of business and/or was absorbed by a competitor.  Still, choices abound.

My questions are:  Why hasn’t consolidation happened more with high-end audio?  Do you think the choices will remain plentiful or will a few manufacturers come to dominate the market and squeeze out weaker competitors?  Is there something about the audiophile customer, or the audiophile market, that makes it likely that more options are sought rather than fewer options (e.g., each person seeking a unique collection of equipment rather than to own the same equipment as others)?
bob540
Consolidation happens when larger companies see profit in buying smaller companies or to eliminate competition. This is such a tiny niche market there's really not much of a point except for a few bigger brands.
There are always a lot of high-end audio companies disappearing or being bought by other companies. What I find amazing is how many new companies spring up to take their place.

It can’t be easy or inexpensive to bring a new high-end product to market, but there are always people willing to try. I think it has to do with the love these people have for music and their desire to see their ideas about its reproduction come to fruition.

For instance, in this month’s Absolute Sound they review Gayle Sanders’ (founding partner of Martin Logan, his middle name is Martin) new all-in-one speaker-amp-DAC-DSP system. I guess there are people who just love building audiophile gear as much as we love listening to it..

Perhaps a couple of factors that contribute are that there is no way to objectively measure the quality or utility of audio gear and the difficulty of making direct comparisons. Seems to me it’s similar to the wine market in that case. 

If you’re in the market for a new car and live in any medium sized city you can test drive every car you can afford, compare specs measured by independent agencies and read reviews of the ones that appeal to you in dozens of online sites and magazines. Almost no one can replicate that when comparing audio gear.

With wine, as in audio, there are both huge corporations with huge advertising budgets and boutique wineries that depend on an appealing label and word of mouth, or word of online forum. As in audio, the big companies keep chugging along, mostly, as do some of the small ones that develop a great reputation and/or cult following, but many of the little companies don’t.


I'll go out on a limb and say there is just the right amount of consolidation that occurs all the time.