New Zu Mission cable

Their new CEO (as of Aug 2010), the one responsible for all the bewildering marketing tactics, has recently been fired. Apparently, we were not the only ones questioning the chaos. I believe that Sean and Adam (co-founders) are back in leadership roles. Lets hope they can get back on track and set a clear course forward.

Jedi -- I did see your ads. Really sorry about the bath you took on resale. As long as they have ebay promos for their cables, anyone who bought during one of their sales and is trying to resell will likely be in the same boat unfortunately. I am questioning the ebay thing -- it only undermines any 'retail' value. I understood it when they were doing it with their lower priced lines (Julian, Oxyfuel) a couple of years ago. But Mission is one of only two lines they have now.

I've never been a die-hard Zu fan, but have always thought of their products as premium without the price tags. I'll wait and watch how things progress this year. Should be interesting.

It is disheartening to learn of this but what I got at the sale price is just a little more than the starting bid prices. But to think that someone could buy at full retail and there, on ebay, one can bid for a hell of a lot less would really piss me off. The cables are just fine, in my system, and they best what I had but....

This certainly did blow up in their faces. I think the sales and promotions were to get them exposure and create goodwill towards the company, but it seems a lot of people are pissed.

I like the company and their products, but I do agree things got a little wacky, to the point where I actually warned the CEO in private email that people were being conditioned not to recognize/respect the retail price structure. He was a nice guy--too bad things turned out as Tholt points out, but it was a bizarre business model the frustrated many.

They've put out some KILLER speakers and cables at awesome prices (even at retail)--I think they need to return to a more traditional sales model at this point, get some pro reviews and further credibility and do things the old fashion way.

Never buy new. Wait till the wire comes up on the Gon/Bay.

You will learn LOL.

Cry baby. Buy used!!!!!

Done with ZU. For what your fast buying ways?

Good guys they are and glad they are still going strong.

Generally speaking I agree with that Glory, but at 75% off 'b-stock' I don't think much would be saved waiting for them to go used...

Really though, I don't think the Mission or even Soul/Omen owners should be the ones upset at all.

I'd be a little annoyed if I owned one of the more expensive speakers they discontinued. I can't imagine their resale value is intact. Loving my Souls, but glad I'm not holding a Druid, Pressence, Definition, Tone, etc., that needs re-selling.