New Zu Mission cable

Do any of you know why they discontinued all their old lines of cable?

Does anyone have any impressions of this cable at this point? Presumably if you bought during the promotional period and it has been burning in regularly, you have an opinion or two. This was touted as a big deal by Zu so I'm curious if it lives up to the hype in users' minds.

Artmaltman, you've asked for comparisons a couple times now. At 65% off and a 60 day guarantee, why don't you just buy some?

Jedi -- ask them too if they'll extend the promo price to you for Mission power cords, if interested. Since you bought during the initial promo period, they'll likely let you buy more Mission at the sale price.

The difference between Bok and Mission sale prices isn't that much.

Wow, the only cable line they offer now is Mission, per their new website. Very interesting.... maybe Mission is the launch of a new cable line up? I wonder why they dropped the other lines outright.

CG - looked on their FB page but didn't see any mention of those cables. Where do you see them?

Thanks

Be sure to give ample time for break in. They took at least 200 hours before they really started to bloom IME; don't rush to conclusions. I replaced my entire system cabling at once, so it probably took longer in my case. But decent break-in time is required nonetheless.

I don't get that. Why after launching a new brand a few months ago with great fanfare do they now have B-stock at 75% off? Also the Event line, which seems to have been launched guerilla-style and is better than Mission, also has B-stock at 75% off? Weird marketing strategy.

So now you've got your choice of prices: 50% off new Event, 65% off new Mission, or 75% B-stock on either. JOhnnyb53 has a point, but this bizarre fluctuation in prices and sales over the last few months is confusing to say the least. I can see Jedi's point of view -- with this type of pricing, who will ever buy at retail? What exactly is retail? This type of all over the map promotions, to me, seems to devalue their own cable.

I for one am not that happy, considering the first half-price promo back in September was supposedly 'limited time only', which apparently means 'until your 60 day trial is up and we decide to sell them for 65% off'. There was also no mention of the Event line, which I may have held out for, considering they are now 50% off. But perhaps come February those will be on sale for 65% off.

I think there is a legitimate resaon for us early adopters to gripe, and be wary.

@ Salmonsc - at first I thought you were talking about on again/off again sales, but Holy Crap! Their website is down and they're launching a new one! Again!?

Strange goings on at Chez Zu...

Their new CEO (as of Aug 2010), the one responsible for all the bewildering marketing tactics, has recently been fired. Apparently, we were not the only ones questioning the chaos. I believe that Sean and Adam (co-founders) are back in leadership roles. Lets hope they can get back on track and set a clear course forward.

Jedi -- I did see your ads. Really sorry about the bath you took on resale. As long as they have ebay promos for their cables, anyone who bought during one of their sales and is trying to resell will likely be in the same boat unfortunately. I am questioning the ebay thing -- it only undermines any 'retail' value. I understood it when they were doing it with their lower priced lines (Julian, Oxyfuel) a couple of years ago. But Mission is one of only two lines they have now.

I've never been a die-hard Zu fan, but have always thought of their products as premium without the price tags. I'll wait and watch how things progress this year. Should be interesting.

IMO this marketing snafu was short-lived. I don't think it will take much to get back to "normal" and in the public's good graces.

I believe they will be resurrecting the direct sales model as well. Let's just hope they get a real website up soon....

01-28-11: Vett93
what sexy overtones?
Vett93 (System | Reviews | Threads | Answers | This Thread)

Can you not hear them? You must have bought B-stock...

I'd be interested in the above question as well, though for my part I was not terribly impressed with the Missions when I had them.