All of today's technology for EMI and Surge suppression has been around since the late 1970's. What's improved since then is a reduction in size, cost, and a potential increase in power handling capacity. Just like any other analog circuit design, the topology is as much art and philosophy of the designer as it is a science. There are many ways to achieve a given result, and some are much better than others. I'm not saying one brand is better or worse than another, but I am saying there are differences between brands and the retail price doesn't guarantee a better product. This is especially true of companies who don't publish attenuation curves or power handling capacities. In this case it's buyer beware, you just don't know for sure what you're getting.
BTW, do note that some sacrifical circuits, that is they self destruct in the case of a surge beyond their design limits, shorts the input to your equipment. This causes the distribution panel circuit breaker to trip and input fuse to open, so your eqiupment is put in a safe state. That's hard to beat.
True story - years ago I was designing such a circuit for green energy company, so I decided to test it. I removed one back to back diode, so it would trip on the negative going voltage of the AC Mains. I wanted to see if the circuit would protect the downstream op amps and circuitry. That one 1.5 KW diode with nanoseconds response time blew but before it self destructed, it blew the 200 Amp breaker on our distribution panel and also blew the AC Mains breaker on the 3 phase input panel that powered our half of the industrial park. That caused a sudden huge surge imbalance in the other two phases, which triped those breakers as well. There were a lot of unhappy prople in the park, but our circuits were protected. Bottom line is a well designed protection circuit will protect your expensive gear.

