It's been said that the sequence of "knowing" goes something like this:
1) you don't know what you don't know
2) you know what you don't know
3) you know what you know
4) and, you don't know what you know.
I'd like to use the following as an illustration:
We run a part time repair shop with the purpose of keeping good audio gear from winding up in the dumpster. We commonly see equipment come in that was purchased when the owner was in college, just moved in to their first apartment, or inherited/gifted from deceased family or friend.
In their minds, their gear is still the Holy Grail of audio performance. Some of the gear is, at best, "mediocre" often including model numbers we've become quite familiar with. Like the number "9", followed by "oh" then "one".
We're in the repair (sometime restoration) business, not the soul crushing business. Telling a guy that his stuff "wasn't worth the postage to send it over here from Japan", or "those speakers are perfectly fine ... as long as you don't try to play music through them" is not a good way to make friends. So, we fix what is broken and take our little Q-Tips and remove 50-years of nicotine stains from the rear the front glass.
The bigger point here is that these are functioning systems that still provide thrilling performance to their owners. They would immediately turn down an offer to trade even up for a stack of the latest (competent) gear at 3x the value of their gear. I'm certain that I could "persuade" them in 3-minutes or less just how much music they are leaving in those boxes (errors of omission) or how much "other stuff that shouldn't be there" (errors of commission). But, why? Our "upgrades" are usually limited to replacing those (awful) preamp jumpers. Taking them from "you don't know what you don't know" to "yep, my stuff sounds like #&*#$!!" serves no real purpose. Yes, we do performance "mods" but only after the customer has indicated they love the form and function of their gear, have a strong emotional attachment to it, but would entertain the concept of it sounding better than it did when it left the factory.
Related to "upgrades" in general, my most positive experiences (as in BLOWN AWAY) have been those concepts that initially pegged the needle on my BS meter, reluctantly auditioned (as in dragged kicking and screaming into the demo room), and discovered to be legit.

