Its too trivial to even consider anything "legal" but as to the question of whether seller is wrong-that seems obvious.
Totally agree. And not only is legality -- or arcane rules of the selling site -- trivial, it's also not determinative. A bad review by seller or buyer has a lot of clout, and simply writing up that behavior and negging the seller should have a restraining influence. It's just one potential buyer, of course, and maybe potential buyers can't post (not sure) but these kinds of crappy actions catch up to sellers very quickly.

