YouTube Reviews

@bigkidz 

First you probably need to decide on a business model. Dealers or direct? 

If you go for a direct sales model as you have been advised, then you definitely want to improve your website. In addition to the basic improvements others already suggested, you will want to give visitors the ability to order gear from your product pages. As it stands now, you don't even have any prices listed. If you go direct sales, you will need to have all that up and running anyway, so if I were in your shoes, that's where I would start - by building a solid, informative, good-looking website with a checkout plugin like Square, Bolt, etc. and a BNPL facility like Affirm or Klarna. There isn't any point drumming up sales unless you have the ability to fulfill them.

I've listened to Zero Fidelity  at  https://www.youtube.com/c/ZeroFidelity 

and Erin's Audio Corner ...

https://www.youtube.com/@ErinsAudioCorner

Ron

I’ve never been in the Audio business, but I wouldn’t completely dismiss a dealer network without fully exploring the benefits. Yes, they take a healthy cut, but they also market your product to a group of ready willing and able buyers. They also serve as a buffer between you and the customer. Without a dealer network, I would think you’re going to have to invest some resources into a customer service operation if you achieve sales of any scale.

@bigkidz  I don't know if shipping to the UK or EU would be worthwhile for you, but the YT reviewers I've been most impressed with are there--Hans Beekhuyzen and A British Audiophile.  Both seem more technically knowledgeable than I am, but still rely on critical listening as well as their knowledge base to make their judgments.  They show and explain the inner workings of components and provide good context for how new types of components are relevant.

bigkids

Please take this as constructive criticism after spending about 20 minutes on your website. I buy (or will buy) most of my equipment from "direct to consumer" sellers: Aric Audio, Don Sachs/Lynn Olson (Spatial Audio), Supratek, Volti, Pure Audio Project, Buchardt Audio, Audio Sensibility, AntiCables, Clayton Shaw, etc. I root for and support small suppliers.

A couple of things. If you're selling direct, then you need to have a better website. Pictures of high quality, better descriptions, and price on that page....I do not want to go to a price list on another page. Same with the specs, they should all be on the product landing page.....should not have to go to a separate "Specifications" page. On each product page, tell me all of the high quality components you use and "why".

Much bigger fonts (most of your clients will be 60 or older), less spacing, better descriptions with some passion, great pictures....yours look like they were taken with a 10 year old cell phone. Multiple pictures of each product, I want to see the insides, front panel, back panel, side panels.

Take a look at some of the above producers websites, that is your competition and you should at least match their work. A professional photographer and website developer is a lot less expensive than giving up 50% of your profits to a dealer.

None of my business, but your pricing seems to be at dealer mark up levels

Best of luck, can't wait to follow your journey