You’ve got a good list going. I would add Erin’s Audio Corner to the list. Good luck!
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First you probably need to decide on a business model. Dealers or direct? If you go for a direct sales model as you have been advised, then you definitely want to improve your website. In addition to the basic improvements others already suggested, you will want to give visitors the ability to order gear from your product pages. As it stands now, you don't even have any prices listed. If you go direct sales, you will need to have all that up and running anyway, so if I were in your shoes, that's where I would start - by building a solid, informative, good-looking website with a checkout plugin like Square, Bolt, etc. and a BNPL facility like Affirm or Klarna. There isn't any point drumming up sales unless you have the ability to fulfill them. |
I've listened to Zero Fidelity at https://www.youtube.com/c/ZeroFidelity and Erin's Audio Corner ... https://www.youtube.com/@ErinsAudioCorner Ron |
I’ve never been in the Audio business, but I wouldn’t completely dismiss a dealer network without fully exploring the benefits. Yes, they take a healthy cut, but they also market your product to a group of ready willing and able buyers. They also serve as a buffer between you and the customer. Without a dealer network, I would think you’re going to have to invest some resources into a customer service operation if you achieve sales of any scale. |
@bigkidz I don't know if shipping to the UK or EU would be worthwhile for you, but the YT reviewers I've been most impressed with are there--Hans Beekhuyzen and A British Audiophile. Both seem more technically knowledgeable than I am, but still rely on critical listening as well as their knowledge base to make their judgments. They show and explain the inner workings of components and provide good context for how new types of components are relevant. |
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