@bigkidz
First you probably need to decide on a business model. Dealers or direct?
If you go for a direct sales model as you have been advised, then you definitely want to improve your website. In addition to the basic improvements others already suggested, you will want to give visitors the ability to order gear from your product pages. As it stands now, you don't even have any prices listed. If you go direct sales, you will need to have all that up and running anyway, so if I were in your shoes, that's where I would start - by building a solid, informative, good-looking website with a checkout plugin like Square, Bolt, etc. and a BNPL facility like Affirm or Klarna. There isn't any point drumming up sales unless you have the ability to fulfill them.