YouTube Reviews

Thank you for your thoughts and replies.  The old business model was to go to shows to get exposure.  Not so much these days.  While I also never bought or relied on the YouTube reviews, there is more exposure there than going to shows or having dealers carry the products.  I have a person who is a dealer who has approached me to be a distributor.  That takes a very large percentage of the MSRP for that type of arrangement so the advice I have received from a few industry people was to start with online exposure first.

Think about PS Audio and others who while have had exposure, some have moved to direct sales now.

Any additional input is appreciated.

Perhaps reconsider the old business model for the NY (New Jersey?) show and the DC if you are up for that one?

That way you get exposure (hopefully positive write ups) with a one, or two, time expenditure.

I assume that you could drive to both events in order to keep costs down.

Adding detailed product info to the website would be a first priority (for me).

I have a tendency to think a lot about things often coming back to the/my original take that I have been trying to talk myself out of.

DeKay

@bigkidz 

I'm sure many of us could easily compile a list of youtube reviewers and what we like /don't like about each of them. I'm not sure how this would actually help you.  I'd think you'd be better off to watch them for yourself and form your own impressions. 

We actually went to the CAF a number of years ago with GT Audio.  The room was awarded best of show.  Nobody asked about anything but the speakers.  Exposure was nonexistent for us.  Everyone just said the speakers sounded great.  Less and less people are going to the shows now and only X percent of people get to many of the rooms so exposure is small.  We discussed that not one person asked about the gear, cables, room treatment, etc., at that show  We kind of laughed at receiving the award as we did not have a digital cable to pair with our DAC.  We used half of an old interconnect the one you would have gotten with your 1970s cassette tape deck with the plastic ends.  So we received the award with using that as our digital cable.

While I understand any recommendations is another persons opinion, it will help me narrow down some of the choices to review as I have never listened to many if any.

So any input is appreciated and thank you again.