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YouTube Reviews

I am about to launch a new audio brand.  I am interested in finding the top YouTube reviewers to assist in launching the products.

Who do you consider the top YouTube reviewers that I should contact to get the most exposure?

Thank you in advance.

bigkidz
ghdprentice's avatar
ghdprentice
9,434 posts
 

FYI. I have never watched or have considered watching YouTube for any audio equipment review. 

dekay's avatar
dekay
6,188 posts
 

I just Googled youtube hifi reviews and as I scrolled down the page each hit  (without opening up the link) showed the persons name and the # of followers.

This would be a good way to start your research (some are in the 100K-400K range and some are under 20K).

 

DeKay

cleeds
6,553 posts
 

Like @ghdprentice I don't rely on Youtube reviews at all. I've watched a few of the reviewers, but frankly most are difficult to take seriously. More than a few are obvious clown acts.

 

oldelectricalinspector
57 posts
 

The only YouTube reviewer I appreciate is Steve Guttenberg. No hype no crap. Just well formed opinions

rich

bigkidz OP
3,504 posts
 

Thank you for your thoughts and replies.  The old business model was to go to shows to get exposure.  Not so much these days.  While I also never bought or relied on the YouTube reviews, there is more exposure there than going to shows or having dealers carry the products.  I have a person who is a dealer who has approached me to be a distributor.  That takes a very large percentage of the MSRP for that type of arrangement so the advice I have received from a few industry people was to start with online exposure first.

Think about PS Audio and others who while have had exposure, some have moved to direct sales now.

Any additional input is appreciated.

 

 

 

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