The death of ultra hiend audio


Verity and DarTzeel last year, now MBL, ultra high end audio manufacturers are facing their demise and they have nobody but themselves to blame. What do these companies have in common: too much investment in creating the very best and when that fails raising their prices bottom up to recover their losses and inevitably charging 2x what the same product cost just a few years ago. Ego, greed and poor management can only result in one thing!

hiendmmoe

Being an ex audio dealer ,I have seen cables marked up 10 x the actual cost .

these Big name companies charge up to $500 an hour for their Ego in R&D 

I have seen inside $80k amps literally under 10k in parts $25-$30k 

I can see in markup not $80k,

look at, Wivac, DCS , these Waay over priced companies  will find they

will be far and few between in sales Audio research got cheaper in quality ,more fancy badging faceplates, in all honesty it’s under the hood That count most .

look at some of these speakers ,an extra $10 k for roasted wood , or slate cabinets 

most people  want to  be practical , these $10 k power cords , and $30 k speaker cables that are worth maybe $10 k   Are losing  now most people can no longer afford these vastly inflated prices. And just want high quality and value for their $$ monies .an end of an Era  to all but the wealthy . Just like the other day in TAS a $300k turntable. A bargain really , insanity . I love music but not at That cost .

I could own 3 excellent Audio systems for that cost !!

I recall in the late '80s, decent money in my pocket for 30-something, standing at a magazine rack in a bookstore, a copy in hand of Absolute Sound in its original small format with minimal advertising, browsing a review of ARC's latest $10K VT monoblocks, William Z. Johnson remarking in that review that although he could build a better amplifier there was no market for a more expensive amplifier, a stranger approaching who recognized the magazine and striking up a conversation about our systems...

All gone. Now it's a queue at the Apple store and when the buds come off, CarPlay and podcasts.     

I'm always curious about who purchases audio at this price level. I presume a certain percentage are 'true' audiophiles, therefore, longer term journey with incremental system upgrades. I also presume many not really audiophiles, audio systems just another show piece for displaying status and wealth. 

@kerrybh 

You have summed it up perfectly! My cable guy, a young man in his 20's, installed my TV stuff one day. Upon exiting he passed my audio system and remarked, "What is all this stuff?" Upon explaining that it was my stereo that I had been ever changing since I was a kid (now 65), he laughed at me. He showed me his phone and told me his stereo was right here. Fewer and fewer people want this stuff, and more and more people are dying off who have it. Supply and demand, and the insanely priced companies are the first to go, but there will be more.

I agree on the baby boomer and young people thing. But how hard could it be to stay in business if lets say you have $200K item with $50k built in costs which leaves $150K profit. I admit this may be an extreme, but a firm doesn't have to sell many units with the huge profit margins possible with ultra high end products.