luxury = marketing to idiots.  It's selling the sizzle with no steak.  It's been around a long time.  

@jon_5912Mr. Bernays’ bio is quite interesting.  The comments under the “Philosophy” heading have present day implications.

jon_5912,

You're really not qualified to say that they're selling sizzle if you haven't heard them, A lot of research went into them, and you may not like the size or the way they look but that doesn't mean that they aren't worth it to the right customer.

The one on the right DOES look like an angry chicken.... 

Looks like something that would come alive, shed its skin and eat you and your family.  Set itself back into your system and no one would know.  My girlfriend thought the Avantgardes are sinister looking.  This one creeped her out.