Ready, set, comment! Speaker cables don’t make a difference?

Except in China.....
Where cable #15437 sounds best

The reference to ARC advising not to spend $ on cables is probably taken out of context. I'm sure they would recommend upgrading a component vs upgrading speaker cable (assuming one starts with cable from a reputable manufacturer). ARC uses Shunyata pcs and Transparent Reference XL speaker cables in their listening room. There are plenty of videos on line where one can see that and even an introduction at a show where Dave Gordon refers to how ARC designed its Ref 160Ms using Alexia2 speakers and Transparent XL cabling.
I  simply can't imagine that Warren Gehl does not hear a difference in speaker cables. I have had 4 different brands in the last fifteen years and found a significant difference between each of them. They are IMHO tied with the IC from source to pre as the most important cable in the system.

Thank you pesky for the China comment. 

gpgr dont assume that ARC only uses the cables they do because they sound the best. Industry relationships, formed over decades, have a significant impact.

audition:
No assumption made--except ARC clearly considers cabling important. No lamp cord there.

The ARC observation prompted me to share a True story:

I once knew a guy locally who was a big cable hater. He was a custom installer, home theater stuff, and mostly Sonos. He would always say cables are useless, every single time he got the chance, very loudly. He still does the same, in all Facebook groups he is part of, and in local gatherings, to get business ala Audioholics style.

One day I bought something from him, and went to his house to pick it up (he did not have a retail store). I noticed some very thick, awesome looking speaker cables he had his floor standing speakers connected with. So I asked him something like “what’s up with these?”. He said... Oh... a customer gave them to him for free, and he was only using them because they looked good. Then he went on to “explain” why speaker cables don’t matter, blah, blah, blah. 😂😂🙄🙄

I’d just thought I’d share.