Ready, set, comment! Speaker cables don’t make a difference?

If you want to know why they sound different maybe delve into the science. Read the blog or listen to the long video. It's not as amusing as arguing though:-)
https://www.iconoclastcable.com

This guy "Gene" from "Audioholics" according to his web page is an audio salesman who charges $100USD/hour for his services so it it clear, apparent, and obvious that he is just trying to sell stuff and at a very high price for his services so maybe that is why he promotes cheap components because it keeps the customers costs down because he has to add in his fee.

In the 70’s I bought Acoustic Research speaker cables to go with my AR-3a’s: 50’ of zip cord x2 with spades as I recall.
Used them for 25+ years, even with my Khorn upgrade, until my brother mailed me a pair of Monster Cables he didn’t need.
To honor his gift I installed them.
Years of skepticism about speaker cables making a sonic difference vanished.
The sound quality improvement was obvious, consistent, .....REAL.
I’ve since upgraded from Monster Cable but will never forget the difference I heard that day.

I watch Gene, I watch the videos when he reviews RBH speakers because that’s what I use...as far as the chicken and the egg argument, I was once on the chicken side-cables don’t matter. 

I started off with two channel receivers and used zip cord 18 gauge stranded cable and big Fisher Speakers...I kept moving up and using stranded cable all the way up to last year when I went and found a NAD T 758 first version, a 20 30 year old NAD CD player, a 40 year old technics turntable and replaced my freebie speaker cable with Audio Quest solid core speaker cables and bought Morrow MA 3 solid core IC’s...wow is all I can say...I had Monster and Audioquest IC’s and what a jump in sound using the linear cables...I’m replacing my cheap subwoofer cable with another Morrow...it’s not the thickness that makes a difference to me, it’s the reduction of resistance to the current traveling from the receiver or the integrated or amplifier to the speakers that allow the gear to come to life...cables make a difference when they get out of the way of the signal path...I appreciate the neutrality of my gear and the music or movie track is the only thing I hear...all of this is based on my biases but that’s just being human...so take what any reviewers state with a grain of salt and try for yourselves...many consider Morrow snake oil, and if it is its snake oil works for my taste...

Oh my friends, speaker wires definitely can and does make a difference. The cable has to be able to deliver a clean signal with minimal loss and not pick up EMI noise along its journey. That means that the insulation can actually be more important than the wire. Stranded wires are always best because solid wire can cause something called skin effect where the signal path skirts around the outer surface of the wire only. The cables (L/R) should also be the same length. The time it takes the signal to get to the speaker should be the same. No I’m recommending that you run out and spend a bundle on a high tech set of speaker wires but a good high quality speaker cable will definitely make a difference.
In retrospect to the gauge of the wire.

Speaker Cable Distance vs Wire Gauge Guide

Speaker Impedance 25 ft 50 ft 100 ft
4 ohms 12AWG 10AWG 8AWG
8 ohms 14AWG 12AWG 10AWG
16 ohms 16AWG 14AWG 12AWG

Starwarrior
Thorens Td124/Mac Mc275/Mac C2700/Manley Massive Passive/Brennan B2