Should a reference speaker be neutral, or just great sounding?


I was thinking about something as I was typing about how I've observed a magazine behave, and it occurred to me that I have a personal bias not everyone may agree to.  Here's what I think:
"To call a speaker a reference product it should at the very least be objectively neutral."

However, as that magazine points out, many great speakers are idiosyncratic ideas about what music should sound like in the home, regardless of being tonally neutral.

Do you agree?  If a speaker is a "reference" product, do you expect it to be neutral, or do you think it has to perform exceptionally well, but not necessarily this way?
erik_squires
Since all tastes are different and all speakers are compromises (due to the tastes of the individual who designed them), I go with the one(s) that sound great to me.

All the best,
Nonoise
Practically reference with this stuff is a pretty useless term though it is good for everyone to know their own personal reference when they hear it otherwise one may flounder chasing unknowns.
It seems that you are having trouble achieving neutral sound Erik Squires. Hopefully you will now concede that the SNR1 arent really reference speakers after all. Neutrality is indeed not easy to achieve. 
Wasn’t it Harman that did a lot of speaker tests where the speakers with the flattest response were picked as the best sounding? No matter if it was professional listeners or Joe off the street.

John Dunlavy interview.
https://www.stereophile.com/interviews/163/index.html
It's like Robert Parker Jr giving a 95 rating to a bottle of red.  The score is calibrated to his own personal palate not some standardized neutral bottle of wine.  When you follow his wine ratings you get to know more about his own personal preferences than necessarily how the wine will be received by 1000 randomized sippers.  Face it, you need to get to know a reviewer over dozens of reviews and often years to understand if his or her musical priorities match with yours and also discover where they differ.  We are measuring an emotional sense of sound and musical pleasure just like a wine reviewer or food critic is trying to score a taste - this cannot be calibrated mechanically.  Just accept the human element.