$27,500 for whaaaaaaaaaaaaaaaaaaaat???


$27,500 is a nice chunk of change, even in the audiophile world.  I think we can all agree on this.  You can get a pretty kick ass system for that amount.  I think we can all agree on this, too.  I just read something at stereophile.com that almost...almost made me choke on my triscuit.   Luckily for me, I had water ready to go, knowing how dry those things are.  $27,500 is the price for a paint upgrade, a color called cranberry pearl finish on a pair of speakers made by Wilson, the Chronosonic XVX.   Now, when we hear the name Wilson, we all know what that means.   But come on man,  $27,500 for a paint upgrade. 
shtinkydog
My brand new car cost me 25K and it came with a gorgeous black paint job.  When you think of the thousands of parts that make up the car, 27K for just a paint job is insane.  Then again, I am not some oil sheik living in Dubai.
WILSON makes some very expensive speakers, they advertise them as a cost-no-object product, and one of the best manufacturers in the world.
I'm sure the paint job involves many hours of prep work and their employees (in Utah) make a very good wage. For me, the contradiction comes from their stating how well the present line performs, while they are already working on re-designing them at the factory for the next upgrade. The availability of "newer technology", or some new cabinet material is already in the works, and so you're "obligated" to come by after 3-4 years and audition the V-2, then the 3, and so on. This all happens way too quickly while other companies stick by their designs for much longer intervals. You may want to know what was so wrong with the original SOTA speaker you paid so much for. As for the Chronosonic, I would have put the bass-speakers in a separate inclosure and re-work the Tower-of-Pizza design so it looks like it "might" look half-as-good as the original WAMM did.
Think positively, it could be worse, it could be $27,000 paint upgrade charge per speaker, rather than per pair.  It is per pair, right?
I just remembered something that kinda put things into prospective.  My elderly neighbor had her entire house painted 2 years ago both inside and out, as well as her garage.  The house is around 1800 sq. ft., 3 bedrooms, 2 full baths and the garage is a standard 2 car structure.  She paid the painters $12,000.
I would've done it for half.  And Wilson wants $27,500 to paint 2 boxes.