Pulsars and the Mythical Armchair Speaker Maker


There’s another thread going about Joseph Audio Pulsar speakers which I did not want to derail, but it is showing up some common logical fallacies and dead ends I wanted to talk about.


As anyone who has read my posts knows, I’m a huge proponent of DIY for speakers and cables especially. Not that I think you should only go with DIY but because the more audiophiles who can build their own we have in the community the less snake oil gets spread around as fact and there’s less worshipping of the price tag as the almighty determiner of speaker performance.


The myth I want to talk about is kind of related. It is the idea that we should value speakers based purely on driver cost. JA’s Pulsars suffer from this because they seem to use off the shelf components, in very nice cabinets, with perfectly executed crossovers. The thing that I don’t understand are buyers who look at driver cost, and say "well, these speakers should cost no more than x amount, so I’m not buying them... "


I call hogwash. Speakers are more than a collection of parts. They are curated components brought together by a designer and manufacturer. Those same people who are likely to engage in this behavior:

  • Can’t actually design a speaker themselves
  • Would NEVER build a DIY speaker even as a complete kit because it doesn’t have a brand, nor would they buy an assembled DIY speaker.
  • Would probably go with a speaker with in-house drivers which have an even higher markup
  • May not have very good ears anyway


My point is, knowing the price of the parts does not make you at all qualified to judge what the final price should be. That is, fairly, in the hands of the market, and it doesn’t actually make you a better listener or more informed buyer. I would argue you end up buying speakers for brands with even more of a markup and more likely to have questionable performance.


It’s perfectly reasonable for a manufacturer to charge for parts, and skill. So, yes, talking tech and drivers and crossover components is always fun, but please stop evaluating the price of finished goods until you’ve attempted at least designing one pair yourself.

And again, DIY is a lot of fun, and if you want to go that way, you should, but let’s not denigrate high value, high quality manufacturers and delers by reducing them to part assemblers any more than you'd judge a restaurant based on the cost per pound of chicken.


Thank you,

E
erik_squires
Kenjit,  you clearly do not or choose not to understand the intent of my comments or this entire thread.  Please take the time to tell us of your own DIY speakers.  Or, failing that, tell us what cheap speakers that sound better than the over priced Pulsars do you own?   No more platitudes.  Put up or....... well you know.
You know, kenjit's entire theory is analogous to representing yourself in court, or performing a homemade appendectomy ... neither is a good idea, particularly if you either don't know what you're doing or are not inclined to learn. Jeff's speakers, like those of any designer, are not necessarily appropriate for every audiophile or every listening situation ... nobody here ever said they were. As a very satisfied owner of a pair of Pulsars, I suggest that anybody knocking them should hear them first before passing what is nothing more than an uninformed judgment

All I know is that i am very interested in hearing a pair of the Pulsars. I plan to search out a dealer in the Midwest and have a visit. 
So why cant you take a mid priced speaker costing say $500 a pair and instead of using drivers that cost $50 a piece, use state of the art drivers costing $300 a piece? that would still only be $250 more per driver which means $1000 more than the basic cost of $500. Itdoesnt come to $10,000 does it?

Clearly we’re dealing with 10 megabytes of RAM here. I explained this to you in the prior thread to this one, but you apparently just can’t wrap your head around it. A manufacturer who sells through a dealer network needs to charge about 4x (or even more) the cost of the product to cover his fixed and variable costs and still make a decent profit. Your example makes no sense. If a speaker has two $50 drivers, he’d have to charge $400 just for those, which would leave him $25 for both the crossover and the cabinet if he’s setting a retail price of $500. And if he used drivers that cost $250 more each, that would raise the price by an additional $2000 just for the drivers alone. Add a much heavier, better braced, and more attractive cabinet and a better crossover with much more expensive parts, and sure, that speaker could easily and justifiably reach $10,000.

Many of these high end speakers are nothing more than basic mdf cabinets using higher quality drivers.
That’s just simply not true of high-end speakers. Any manufacturer who puts in the time, effort, and expense to design and build a high-end speaker is not just going to slap it into a simple MDF cabinet. They’re going to carefully custom design and build a cabinet that complements the other components, damps unwanted resonances, and helps achieve the overall sound he’s looking for. This is just something you’ve made up in your own mind to try to support your extremely flawed reasoning.

Even the ones that dont use mdf, are not demonstrably vastly superior to mdf. A cheap speaker uses no brace whereas a more expensive speaker uses a single brace. So for a tiny bit of mdf youre paying thousands of dollars more. Every speaker should be braced. It costs nothing to add a piece of mdf inside the cabinet during assembling.

Where is your proof of this ridiculous statement? Talk to Wilson or Rockport and they’ll be able to explain to you in great detail why they don’t use MDF and why their complex cabinets are significantly better -- and they can likely give you measurements to back up their claims. You’ve once again greatly and incorrectly oversimplified speaker cabinetry to try to support extremely flawed thinking.

You seem to think this this is a commodity business. It is NOT. You can’t build a good high-end speaker and just slap on a 25% markup and stay in business. I doubt any of this will find it into your brain as it didn’t last time, so peace out.

I’ve made the same financial points before.


The same people think that a restaurant can stay in business by selling meals for the cost of the raw ingredients.


If you are a pure factory, you can run on a small markup, but no one is. You have salespeople, administrators, warehouses, package designers, shipping costs, and greasing reviewer’s palms to think about.


The basic calculus is that you must sell speakers for 10x the driver cost, at a minimum. If you can get higher you are more likely to stay in business. And again, this presumes all speakers are designed equally well, which let me tell you based on listening, they are not! :D