When Money Is No Object -- You Buy Bose?

There was a pretty rough picture of Faye Dunaway’s living room back when she was a top performer in H-wood--she had someone custom build in stacked Quad ESLs so they effectively disappeared but, it was hard to tell from the picture--they appeared to be floating on a partition wall.
You rarely see hi-fi, let alone hi-end hi-fi, in photos of major real estate interiors. That glass cube of a room would be tough to do without some sculptural pieces of furniture, which I don't think is the look they were trying to achieve. Conversation pits, to my mind, go with shag rugs. 

Wrong title; I suggest:

When Sonics Are Not the Object -- You Buy Bose!

Well done, @p

About 15 years ago, I attended an executive seminar on a "new way" to seamlessly integrate marketing/branding with product development in a long-term enterprise strategy. The facilitator used the Bose team’s previously completed "strategically-integrated marketing/product development plan" as an example of how to master the exercise at hand.

The first seminar exercise was to produce a list of attributes and order them from 1 to 10 according to importance to the strategy. The Bose team’s list had #1 "Brand Perception" and #2 "Market Appeal". "Sound Quality" was #7 out of the 10.

Perfectly executed strategy, don’t you think?

Dave

I had the 901’s back in the mid 80s. There were very innovative for the time, although the speakers I have today are much better indeed. While I agree with the idea “ Bose success was very much because of marketing success” in all fairness Omar Bose was a very good engineer. I think he put much of his money into the design of a very progressive automobile suspension system that, I believe, was never used in the commercially available market.
https://m.youtube.com/watch?v=3KPYIaks1UY