The only problem is the 777es originally sold for $3500.00 when they were first released and then Sony took it upon themselves to lower the price $1000.00 to $2500.00. I find a problem with that kind of marketing. I was an owner of a 777es, fortunatly I bought at $2500.00, so selling for $2000.00 several months later, I didn't realize a real big hit. Releasing cheaper SACD players for the mass consumer is fine, but lowering the price of their flagship player surly discourages high end buyers from considering future purchases of their product, at least it will for me...Bob