I don’t run them as a dipole. I think that the rear wave bouncing all around willi-nilli hurts imaging.
Mine are modified so that the rear wave is reflected back through the diaphragm totally changing the frequency response and adding detail like you can’t believe.
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I do, somewhat. It’s worth experimenting a lot more, imo. Over 4+ decades, having tried them freestanding, with different type wave guides, and other combinations, on the set up I use now, I have sound coming from just behind my shoulders on both sides, in a reguar seated position. Its about as close to 3D I’ve ever gotten and none of my soft/hard some high frequency builds could match it. I find the wave guides to be beamy and too focused for my taste, and less air around the sound stage. It’s all a matter of preference. ESS Professional Series had a horn and that produced its own type of sound as well, projecting out and around like a good horn does.
One guy had his AMT Great Heils suspended mid air with cables floating above the speaker. In the right room, I would have liked to try that once.

