Oppo Ceasing production

I saw this too.  Very strange indeed.  I bought a 205 a couple of months ago and am glad I got one when I did.  I can't say I saw this coming. 

I am not really worried about support and updates at this point.  What worries me is that a company like Oppo, with a superb value proposition, can't stay in the game.  I get the whole physical media being dead argument.  But why not jump the shark?  They are saying they are going to cease production of products, not just physical media.  This is just weird. 

The decline of physical media didn't happen suddenly last week.  That has been brewing for years.  Oppo developed and launched the 203/205 generation as a significant improvement on the already good 103/105 generation recently.  Pulling the plug now rather than 2 years ago is just strange.  I don't think we know the whole story yet.