Oppo Ceasing production


Just visited Oppo's web site.  They are ceasing production of all their products and will only do warranty work and firmware support for their products.  They no longer have the resources to manufacture new products.  Didn't see this one coming.
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Why wouldn’t they sell the operation? This isn’t about resources, it’s about strategic business decisions. Very strange. 
I saw this too.  Very strange indeed.  I bought a 205 a couple of months ago and am glad I got one when I did.  I can't say I saw this coming. 
Do you worry about product support and updates? They are promising to provide ongoing support, but what incentive do they have?
I am not really worried about support and updates at this point.  What worries me is that a company like Oppo, with a superb value proposition, can't stay in the game.  I get the whole physical media being dead argument.  But why not jump the shark?  They are saying they are going to cease production of products, not just physical media.  This is just weird. 
I did not see this coming at all.....this is indeed a very sad news. I guess they couldn’t keep the operation profitable. 
Perhaps their financial backers pulled the plug on the operation.  I am quite sad because I was planning on buying a 205 later this year. to replace my Sony BD player which is at least 12 years old.
Weird.  At this point, with as many years as I have in this sector, nothing surprises me anymore.

I absolutely adore my Sonica DAC.  Was hoping for MQA to be added, but apparently that won't happen...
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There's an article about this on Forbes website today.
Clearly seem to be doing other things though...
"Chinese smartphone maker Oppo has been given green clearance to set up a mobile manufacturing unit in Greater Noida at a cost of Rs 2,200 crore, a senior government official said.

The Union Environment Ministry has granted the environment clearance to its Indian subsidiary Oppo Mobiles India Pvt Ltd for the proposed project." 


Read more at:
//economictimes.indiatimes.com/articleshow/62006240.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
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I'm very sorry to hear this. Not always a fan of all their products, but I certainly love my BD player. 
Ive been telling everyone to buy a BDP 105 for a few years now! Are we sure this isnt a April Fools joke??? Although when you think about it...How many people are spinning Discs? Oppo sold a lot of those BDP105’s. If Oppo is no longer selling,this makes a Sony PS4 a lot more valuable imo.
Not a joke. It’s real. Still wondering why they don’t want to sell. Must be using it for a tax write-off.
I thought it was an 'April Fools' joke so I ignored the thread posts...but it looks like the joke is on us Oppo-istas. It's just hitting me.... I'm not sure how to react to it. 
I would think Cambridge Audio would be in a position to buy the rights to build Oppo products under their own badge. I’m sure they’ve been talking with others as well. Marantz and others have stopped making Blu-ray players and soon it will be the CD player which Ayre and others have dropped as well. It’s all moving to the internet folks. Sad news nonetheless.
By far the best BD player I've owned. For a BD player, the 205 is  expensive but worth it. For a CD/SACD player it is relatively inexpensive and very good value. Put them both together and you have a product that anyone should appreciate. BTW last might I A/B'd a 4K movie downloaded via Amazon Prime/Roku and compared it to a 4K Blue Ray disc played on my Oppo 205 using the same Anthem AVM-60 pre/pro. Same HDMI cable brand and model passing from the Roku and Oppo to the AVM-60. Video quality is similar. But the Oppo 205 player audio quality kills the Roku download audio quality.
next year oppo will come up with $35,000 hi-rez streaming player.
Well, my DV-970HD i still running. Hoping my UDP-205 runs for at least 5 years - purely based on the build quality. For folks who are planning to get an Oppo UDP-205 for audio only, I say, get one. Oppo has great

https://www.oppodigital.com/farewell.aspx
Creative destruction of Capitalism!
Well it's been heaven, but even rainbow's will end.
Oppo successfully nailed down the entry level and bang for the buck categories for many years. 
we probably shouldn't be so surprised, as physical media is in rapid decline; even the market for high-end streaming devices is probably on the wane with the proliferation of smart tvs and very capable, inexpensive streamers. it's sad, though--oppo made a very good high-value product.
geoffkait - Oppo successfully nailed down the entry level and bang for the buck categories for many years.

And that's because their products and customer service perform better than entry level.

The decline of physical media didn't happen suddenly last week.  That has been brewing for years.  Oppo developed and launched the 203/205 generation as a significant improvement on the already good 103/105 generation recently.  Pulling the plug now rather than 2 years ago is just strange.  I don't think we know the whole story yet.  
Of equal or greater concern to the high-end is the imminent bankruptcy of Gibson.  That could force it to shed or fold its audio brands TEAC, Onkyo, and Esoteric.   
This is indeed very sad news and for me a huge shock!
I own three of their players
bdp83...owned 6 years
bdp 93....owned 3 years
bdp105...owned 1 year

not one of them have been touched at all and all still give faultless service

maybe that's part of the problem? stuff that does not break or wear out and gives perfect service does not tend to be replaced or upgraded as often.
Sad but maybe they were built too well? At least in todays throw away, flavour of the week society.

But whatever if somebody like Oppo cannot make it work the $ numbers any longer could anybody else who take over the operation?
Sorry to hear that.  Must be a very competitive market and hard to make profit with limited market squeezed on all sides and narrow margins on sales alone.   Could the festering trade war with China be a culprit?
This is sad. I don't own any Oppo players, but agree they are very good. They were a major player in affordable digital.
Wow, this is a surprise! But, then again, I guess it's really not. I don't know a single person who still buys CDs like I do for my Oppo 103. I mentioned to an audiophile friend I was considering purchasing a better CD player. His only response was "You might want to re-consider that".
Wow!  Didn't see that one coming!

I have a PS Audio memory player.  I think they use an Oppo disk unit in that product.  I wonder if their parts are used in lots of other name brand products?
When you look at the pittance you need to spend to get a reasonably competent BR player from Sony or similar, perhaps it's explicable that they weren't getting sufficient market share.  But it's still a sad day.  They were diversifying, etc.  Until today, I would have cited them as a success story.
I think you are correct that Oppo units were used by a LOT of other manufacturers as they were just so good at such a fair price that the competition just could not justify the cost of trying to make their own to compete or be better.

Of course then there was ONE infamous manufacturer who decided they would just put a complete Oppo inside their box and sell it under their own brand name at a massive mark up.....that did not end well for them.....
It is truly hard to believe. I thought Oppo was a role model for success!
Oppo was always personally responsive to customer questions unlike so many other companies that hide behind voice mail, email etc.

And, 4K discs played back on my 205 are outstanding!

Very sad...

ozzy

I am very disappointed to hear this news but, I assume, the sales of physical media (CD's) is declining and probably their product sales are not good.  OPPO is a great company and, I would have hoped, maybe, they could have started building other products.  A noted above, I guess they could have also sold the business but, for some reason, decided not to do.

Unfortunately, the audio community is not growing, and I am concerned that other similar business may also decide to cease production.  I am also seeing fewer audio retailers.  It is very disappointing that the Audio Businesses do not do more to attract younger people to this hobby, especially at the various audio shows.  Of course, $65,000+ prices for equipment is not helping.   

The Audio Industry needs to step up to attract more customers.   Time will tell what happens.  Maybe everyone on Audiogon needs to buy at least one new audio product this year (I have).  


To get it straight, at least I think this is the case.
It is just Oppo Digital that is ceasing production of hifi related items, like their bd players and the Sonica.
Oppo itself is not shuttering its doors and will continue in other markets like cell phones for example.
From August 2017  up to today, I bought 8 new pieces of equipment.  This is a dying hobby and when all of us old geezers (I'm 64) go, the High End will die with us.  Case in point:  I offered to give my son (36 years old) a high end integrated amp, high end speakers, turntable and cd player (total cost of equipment over 10K) with the only stipulation he uses it and doesn't sell it.  He didn't want it.  He said all he needs is his phone and headphones.  This is coming from a kid who grew up in a household with high end equipment and who used to sit and listen with me.  The High End is doomed.
As someone who is relatively young (36), and a long time member of this forum, I have to say that yes, High End is doomed. None of my friends in my age range are into this hobby, and the high prices of gear are a definite turn off to younger people/millenials. Even I don't spend much money on gear, I tend to stick to budget components and have rarely spent over $300 on a single component. I tend to buy mainly on audiogon and other forums. I haven't so much as walked into a B&M audio dealer in 14 years. 

High end has always been a niche within a niche and it is shrinking, I do not believe that it is a dying hobby, there will always be high end, but as the market share shrinks manufacturers of high end keep on jacking up the already astronomical prices to make up for the lost sales, we will see more of them going bankrupt in the near future.

Credit goes to home theater and also the young generation who listen to free music on their portable devices, the sound coming through these digital devices is like listening to music through high frequency drivers only, but kids grow up with this and will never know what quality is all about.

Who knows maybe some of this will survive in the Far East, they seem to be more receptive to high end than the West, but we shall see.


stereo5, your story is very telling of the state of the affairs in the 2-channel home audio interest. I’m about your age and with the exception of a handful of remaining friends from college, I don’t know of anyone else, at any age, who actually owns a decent stereo system at their homes, even the ones whose kids actually play various instruments. The weird thing is most of them know and track new music and bands but use nothing else except earbuds. When my buddy’s son graduated from high school I bought him a nice Creek integrated and a pair of Wharfdale speakers for his college. Later I heard he returned them and got a nice pair of earphones instead. Damn good pair I must admit.
Same situation here, I'm 58, have had 2-ch systems since putting together my first at age 15. None of my friends buy music. None of my kids have any interest in my current system. Even my wife (who's close enough to perfect for me), can't share my interest in JUST LISTENING TO MUSIC. 
My thoughts are: We can't be wrong, what's wrong with everybody else???

There is no way to determine, absent more information, why they closed the business.  Someone can make a really great product (great design, high performance, reliable, and reasonably priced) and be in a vibrant market and still fail because of business decisions made (e.g., taking on too much debt, critical parts supplier no longer making the parts available). 

What is more surprising to me is how some companies can make really crappy stuff and continue to thrive. 

FYI, courtesy of RIAA:

http://www.riaa.com/wp-content/uploads/2018/03/RIAA-Year-End-2017-News-and-Notes.pdf

https://musicbusinessresearch.wordpress.com/2017/05/05/3340/

@david_ten

Thank you!

FWIW, "I’m so glad" my music of choice - Grateful Dead and "related configurations" - falls into a category not covered by the statistics in either of the articles - that would be "freely shared via peer-to-peer trading". :)
I'm going to be a contrarian here. People say physical media is dead but just look at the resurgence of vinyl. My sense is, that CD transports are the "digital turntables" of the future. I just traded my Ayre multi disc player for a dedicated transport. Of course, I type this as my 103D plays in the background and I just ordered a new disc from Amazon. I can stream as well but my sense is that physical media is not dead by any means.
Hey now! gdhal,

The Grateful Dead invented peer-to-peer trading. Not a bad thing at all.

Related to Oppo- there are a plethora of their spinners in the secondary marketplace. Still plenty to go around for those interested.
Happy Listening!

Case in point: I offered to give my son (36 years old) a high end integrated amp, high end speakers, turntable and cd player (total cost of equipment over 10K) with the only stipulation he uses it and doesn't sell it.
I'm only 57 and open to adoption. 


That's a shame...I bought a Sonica Dac and was quite impressed with it.
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