An Extraordinary Find


Hi all. Thanks to the many folks who have helped me over the past year with my search for an attractive floorstanding speaker. It has been a long haul and I have now seriously auditioned at least a dozen speakers ranging in price from 4-12K. With a few notable exceptions, I left each of the demos either stunned by the mediocre sound I had heard or feeling like the product sounded quite nice but simply was not a good value for money.
This week I had the opportunity to hear a speaker which I feel offers extraordinary sound at a relatively modest price: the Fried Studio 7. This is one of the most musical speakers I have ever encountered. Without getting into all the typical descriptors, let me just say that the Fried's play music in an utterly "believable" fashion. They sound like a live event. I have never heard a speaker that does everything so well for anywhere near the 6.5K asking price. If anyone else out there has been scratching their head over the current state of over priced, over hyped, under achieving loudspeakers, I would strongly recommend that you give the Frieds a listen. Are there flaws? Sure. Image placement and specificity are not as precise as speakers like the Audio Physic. (Though the room I auditioned the Frieds in was quite poor sonically and probably contributed to the lack of image focus). I'd like just a little warmer balance, particularly in the midbass region. (Select amplification and source components wisely). That is all I can think of. Take every other audio parameter from build quality to sound quality and I would run this speaker up against anything on the market under 15K. The Studio 7 is that good. I understand they are working on expanding their dealer network so hopefully you will get a chance to hear them. I would be interested in hearing whether you were as floored as I was this week.
dodgealum
I first must say that I am a part of Fried...

Dodgealum, thank you for this thread! Where did you hear the speakers, if I may ask?

I have had differing experiences with the imaging, like you. I believe that the room first, and ancillary components second play a huge role in the way they will image. I have heard them not image very well, and I have heard them image in spectacular fashion. In the end, I will say that if you do wind up owning a pair, and get the other things right, you will find that they seem to image as least as well as any large floorstander has any right to.

Still, I believe a truncated pyramid is the king of imaging. No getting around physics there.

TRUE Transmission Line bass, implemented well, is surely something to behold. Deep, powerful, tuneful. Not much else to say beyond that it sounds real, and other alignments do not compare in terms of absolutes.

I have also heard the midbass sound a bit cooler than I personally prefer, but I have again found it room and system dependent. I also wonder if the superlative deep bass response that we are not usually used to makes the midbass seem not as warm as it actually is.

Not much to add to your statements on the midrange and treble, except to say that despite their musicality, the amount of detail and refinement is something that I am quite proud of. It sometimes takes a while to realize it, as I think we often get lost in the music as opposed to the tic tac toe analysis with a speaker like this.

As you mentioned, 50 watts more than powered them. Despite the specs, these are incredibly easy speakers to drive. Even at 4 ohms, my Atma Sphere M60 OTLs absolutely love them, more than any other speaker in fact. The quality versus quantity (parts count) of the first order resistive series crossover makes this a speaker that does not conform to a lot of the patterns we are used to. Please note that Frieds were Ralph Karstens long time speakers in the past, and that will explain a lot. I'm part of the low power SET and OTL tube crowd myself (Bud LOVED that - I say sarcastically).

I will pass along your comments, along with my own opinions to the company. As you mentioned, we are a company who believes in continuous improvement. Always seeking to extract the absolute maximum we can out of the product. Constantly making them better. The last point I want to make is that they were only $4995 in the recent past, and though I am happy to hear you feel them to be a good bargain at $6495, my goal is for us to always to offer the best product we can at the lowest price. I would be more comfortable at $5000, but I also cede (though kicking and screaming) to some of the realities of economics. My long term hope is twofold - to forever honor the legacy of Bud Fried and to be part of an American company that proves that we can more than compete with the best of the rest of the world.

Again, thank you very much!
Joe Trelli
Dodge, I wonder if you have heard the new Vandersteen Quattro. SInce you like the 5A, the Quattro might give you that sound at $7K.

Not to take anything away from the Fried, which is a speaker that interests me a lot based on a brief listening to an earlier model at CES last year.
Trelja. I had the fortunate pleasure of hearing them with Dr. Raines. Since you are affiliated with the company that may put the listening room and system components in clearer perspective. I am inclined to think that the tile/stone floor, wall of window and lack of any rear wall behind the speakers may have conspired to muck up the imaging. In fact, I am really surprised at the sound quality I heard given the surroundings. I am hoping to set up a demo at an area dealer as soon as one comes on line to hear the speaker under more ideal circumstances (and conditions closer to those in my own home). Dr. Raines indicated that there would soon be a pair at an outfit on the Upper West Side of Manhatten. As far as the price is concerned--I agree. I wish they were still 5K and am not clear as to the rationale for the price hike. Certainly the falling dollar can't be the culprit to any large degree. I also think it may be an error to price them above the original 5K since this is a company that is trying to get a toehold in a very competitive marketplace. Once you move above 5K you are looking at a somewhat different class of consumer. While I'm not really in that class, I will scrape together the extra 1.5K if the performance of the speaker warrents. Having said that, I stand by my statement that 6.5K is a bargain given what you get. I have heard a number of speakers that cost more that don't offer half the sound of the Fried's.

Drubin. Thanks for the tip on the Vandy Quatro. It is on my list and actually the last speaker I will hear before making my decision. It will have to be pretty darn close to the sound of the 5A to win out over the Fried. We will see.
Audio Revelation advertises these on Audiogon below "manufacturer's suggested retail". That's what their "$callpls" indicates.