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Cognitive Dissonance Theory – What Do You Think?

When reading Audiogon forum posts I am sometimes reminded of the theory of cognitive dissonance developed by social psychologist Leon Festinger back in the 1950s. The theory, which has since become well established as a central tenet of social psychology, deals with cognition (i.e., thoughts, beliefs) and behavior. One proposition implicit in Festinger’s theory is that we don’t always behave based on what we believe; rather, what we believe may be the result of how we have already behaved.

If you are not familiar with the theory of cognitive dissonance, a Google search on “Leon Festinger” and “cognitive dissonance” may prove enlightening. Here are a couple links that do a pretty good job of briefly explaining the theory.

http://www.simplypsychology.org/cognitive-dissonance.html
http://inspiringscience.net/2012/01/27/cognitive-dissonance/

In the second link, I particularly like the example of cognitive dissonance taken from Benjamin Franklin’s autobiography.

So what do you think? Might we, as audiophiles, be at the mercy of cognitive dissonance?
gz3827
tonywinsc
583 posts
 
I regret everything...
cymbop
315 posts
 
Here's the experimental example of Cognitive Dissonance that I remember from college: If you ask folks in a neighborhood to display a 3x6 foot sign in their yard to promote seat belt use, almost all of them say "No." If you ask a different sample of folks in the same neighborhood if they will sign a _petition_ regarding seat belt usage, almost all of them say "Yes." The kicker is, if you go back and ask the petition-signers if they will put the big-ass sign in their yard, a whole lot of them will now say "Yes." They don't want to behave for it and against it; that would be cognitive dissonance. Allowing the big sign allays the dissonance.
mrtennis
3,295 posts
 
cognitive dissonance is the result of holding two conflicting perceptions. it results in a defense mechanism. "sour grapes", is another example.

it results from wanting the grapes, and realizing that the grapes are unattainable. consequently the goal of getting the grapes is devalued.

the example I gave using the purchase of a solid state amp, and being dissatisfied with it , is also a case of two conflicting desires, "I want something", "I got it and i'm not happy about". one then may defend one's ego against criticism which may be uttered by other listeners of the stereo system. such an action is another example of the outcome of holding two opposing perceptions, which I think is the basis for festinger's theory.

many people defend the ego, whenever possible. they may fool others but they don't fool themselves. hence they become defensive.
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