There are folks who chase the absolute best (to them). The DirectStream has been very well reviewed and in terms of the cost of the best DAC the DirectStream is a bargain (as frightening as that sounds). For those folks they buy a unit, try it for a short time, then move on to the next thing. I have no idea if they get the new unit at a reduced cost so are selling for a small loss or buying at full retail and are taking a big hit. I certainly don't have that kind of disposable income!