Visited a Store and was shunned


I live in an area where brick & mortar stores are not easily assessable to demo equipment. While traveling for business, I decided to stop by an establishment on the U.S. West coast. My interest was in the Dynaudio Confidence 20 since I’m looking to upgrade from the Contour 20i. I’m not here to name names or throw anyone under the bus, just purely to voice my frustration and disbelief on how I was treated.

I was greeted with skepticism and a general lack of interest in discussing the product. There were two gentlemen working that day and neither had any interest in answering questions or providing a listening demo. As a matter of fact, when I asked to listen to the Confidence 20 speakers one of them immediately said “no way”. Both speakers were on stands sitting next to several amplifiers so it wouldn’t have taken much time to setup.

I was intent on making a purchase that day and having the speakers shipped to my residence, but decided to leave the store based on my experience.

It’s a shame that most of us have to relay on equipment reviews when establishments such as this lack interest in the customers that support the hobby.

vette5451

@noromance I had the complete opposite experience there. I was in town on business and knew about Goodwins, so I decided to stop in. I had to get "buzzed in" because they kept the door locked.

At the time, I had KEF R series and was only using an older Denon AVR to run them, so I explained that to the guy (who I know has since passed away.) Without asking what my use, situation, or budget was he reached for a Hegel H360 an plopped it on the counter, asking for my credit card "so you can take it home and try it."

When I stopped him cold and asked how much it would cost, he put it back without even telling me how much and asked "Are we done here now?" I got the clear signal and left. I went back to Audio Video Therapy in Nashua NH where I'd bought the speakers and was treated like a valuable customer and got something.

I've never gone back to Goodwins and never will. Meanwhile, AVT had sold me mid-5 figures worth of stuff and treated me the very same as they have from Day 1.

When I moved here (DFW) in the late 80s, there were at least 6 B&M stores and all were eager to give anyone a demo and customer service was good. It was actually fun to shop audio gear back then. Today there’s only 1 left that I know of. Not fun shopping anymore.

When competition dies, customer service is buried along with it.

 

@jallan The Sonus Blue Gold was one of my favorite cartridges! I hadn't thought of it in years!

 

I am retired but help out at a local audio store.  I think we are pretty good at assisting people who walk in but it also depends on who is in the store that day, meaning the owner, or the installation person.  Some stuff is not set-up and can take a little time to set up so the best sound is not always achieved in that situation.  It is hard to know form just one side of the conversation what actually happened to you.

It does rather seem that a great many stores operate with a ‘sales prevention force’. 

I definitely do not subscribe to the ‘you should have made an appointment’ view. This is a hobby over which we connect with like minded people, who then help each other.

*

In my stone broke 20s I walked into a HiFi store to look. The owner engaged me and spent several hours with me listening to CD players, low power amps and small bookshelf speakers. He took me from reading What HiFi reviews to listening and distinguishing based on sound and synergy.

That day he sold me a Marantz CD player, a Creek Audio 4040, a pair of Royd speakers and some Kimber cable. It was a humble but very musical set up that saw me into my forties. I recall it cost less than £800. A lot of hours for not much profit.

Immediately after I had arrived at my selection though, he said ‘of course digital is not where it’s at, listen to this…’ He then spun the last test track we had been listening to again. This time not a CD but on vinyl on a Michell Gyro with an Ittok arm with a Troika cartridge, played through some exotic system with a total value of over £30,000 I seem to remember. As you might predict, the soundstage exploded all around me. I was awe struck. 

Why bother? No way I could have even begun to buy any part of that system. There was no money in it for him. And yet, today I own an Orbe, SME-V, and Cadenza Bronze, precisely because of that joyous moment.

That chap who owned his own shop, was an enthusiast, willing to share his passion. He set the same fire in me. Sure, someone else in his profession reaped most of the yield from his groundwork, but what goes around comes around. And even then, I honestly believe that we both enjoyed those hours together.

These are the people we should do business with. There is so much more to the experience than just hardware acquisition. 
 

* There’s another point here as well. Which I am afraid brings out the irascible old man in me. When I go somewhere to buy a premium item, I expect a commensurate experience. I do not want to be fawned upon - no sucking up required. However, I will not queue outside a watch shop. I will not see if there is a convenient date on which I can buy an expensive car. I will not establish my credit bona fides before entering a HiFi shop. There is a school of thinking that operates in America that seems to believe customers need to be made to feel that they have been granted the privilege of being allowed to enter a shop selling items one can buy anywhere. Nonsense! Genuinely top end establishments treat paupers and kings both with good manners. It’s the right thing to do, and they know that very often one cannot tell these two people apart just by looking.