I work part time at a Mac dealership, and have on 2 other stints in my long career in audio, from 1973-5 and from 2013-now. I have taken the factory indoctrination tour, and sold quite a few. I have never owned any except vintage tube gear that I recapped and flipped. As a new hire in my first job, I was taught by the store owner that McIntosh was the foundational brand without which the store would not exist...this was during the period that @wbs described...when McIntosh was not being reviewed or discussed in the HiFi mags. But the target customer was not the typical magazine reader...it was the successful business owner, lawyer, physician, or other professional type who could afford to "own the best". The other uniquely McIntosh value proposition is their adherence to a uniform design aesthetic across decades of products...so a mixed bag of components always looks like it belongs together.
That’s also why I never wanted any...I like smaller items.

