Andrew Jones - New Company, New Speaker - Field Coil Concentric

Re pricing. I'm gonna say $39,995 (pair). What's your guess?

@phusis 

please explain.

Because electromagnets make speakers sound better

@devinplombier 

why did speaker maker stop using this amazing tech? 

@curiousjim 

In the old days, permanent magnets first didn’t exist, then they were very expensive (Alnico). Electromagnets were economical in comparison, so everyone used them.

In the 50s cheap ferrite magnets displaced electromagnets. Field coil drivers pretty much vanished from the face of the earth, until their recent reincarnation as luxury / boutique item.

Yup,

Permanent magnets are cheaper and don’t have the extra complication of power supplies.  Also the electromagnets produce a lot of heat so they cannot be enclosed in small boxes.  The market favored smaller speakers, particularly after stereo demanded two speakers.