Andrew Jones responded to speculation in another forum about his company and his moving about from one company to another. He said that he still works for Mo-Fi and that Mo-Fi has allowed him to also do this separate venture. To me, that means that the two companies are not competitors and that the speakers from his new company will be much more costly than anything Mo-Fi would market.
Field coil speakers do tend to be costly, but they do deliver a very lively and engaging sound when done correctly. Andrew Jones said that the new speakers would be high in efficiency which is VERY GOOD NEWS because I think that the very best amps are low-powered things, particularly low-powered tube amps.

