Couldn’t they run the two power lines as a separate harness entirely and therefore achieve a balanced signal path? But I wonder whether the optical transducer per se lends itself to balanced operation
DS Audio has already got to persuade buyers to buy an Equalizer, so I think compatibility with existing wiring was initially very important to getting acceptance in the marketplace. Can’t see too many being happy about pulling extra wires through their tone arms.
I suspect you are right that optical is not naturally balanced ... duplication may indeed be needed!
On the other hand, you could mount an argument that the lower noise floor does not really call for balanced for further reduction. But as Raul seems happy to point out, I seem to lack the experience to comment!

