Too Much Time On Their Hands

I think this Pano guy who conducted the tests is bananas.

The only people who have too much time on their hands are people who think expensive cables do literally anything to sound. You think cables matter, beyond using the proper gauge of OFC? Go to MWAVE this year. You'll spend less on a plane ticket and hotel than a snake oil Audioquest cable that improves nothing. 

I have no idea why you are stalking me, but whatever

Then you have those who believe... "if it costs more it must be better."

It's an easy market. After all, an expensive system deserves to get the best cables and you can't justify using 'basic cables' on such a brilliant system you engineered.

  “A smart man wouldn’t cheap out” is classic upsell psychology. It subtly suggests that if you don’t spend more, you must not be smart — which has nothing to do with whether the cable actually improves the sound.

Don't flatter yourself.