What you need to take into account is that most top end manufacturers using tubes burn their tubes in and then test them thoroughly to select the parameters that are optimal in the intended place in the circuit.
So for example, they may use the same tube in their preamp and power amp, but you will find that they have selected tubes with specific performance parameters for phono or line etc, even down to what type of circuit the tube is used in.
In other words, quality manufacturers will buy in the tubes, run a burn in and selection process and then sell off what is outside the parameters required to tube resellers.
When you buy the same tubes from a reseller, chances are despite being carefully matched, it has probably already been rejected by a manufacturer, not because it is poor, but because certain parameters are outside the requirements they are looking for.
When you buy expensive NOS tubes, they can be an improvement, but the downsides are that if they are not optimum you might well find they are noisy ( most modern tube gear run tubes very hard to get linearity ) or not last - and if 1 goes you have to find another pair. If I use NOS I go for a matched quad for a single pair of tubes.

