It maybe counter intuitive, but you are actually eq-ing the room and not the speaker. Ideally you would insert the eq. Between your preamp and your amplifier. This is easily done if you are using separates. If you are using an integrated, you would need an amp that has preamp out and return or some type of tape loop capabilities. In a pinch you could insert an eq. between a source component and the preamp, but the eq. would only affect the source component that it is connected to.
You should also be able to get satisfactory results with room treatments, though more than likely with a much high price.

