The Cable Company typically pushes Synergistic Research. Second brand they like to promote is Shunyata. My experience with Synergistic is that they color the sound - very open but somewhat artificial top end. I have tried Athmosphere and Foundation.
Shunyata Alpha was a very matter of fact studio like quality - detailed but somewhat on a cooler side.
I have tried many interconnects and Tyr 2 by Nordost are my favorite. I haven’t tried Valhalla 2.
I would highly recommend you give Tyr 2 XLRs a try. Very transparent, airy, natural sound that won’t cause fatigue. Great soundstage as well.
Funny I didn’t like Tyr 2 speaker cables but the XLRs are amazing.

