??? Would You or Have You Paid A Premium Price For A Component Because Of It's Looks ???

Simple question...
 You have several choices for a new component your looking to buy...They all have wonderful sound and all the connections/features you need/want but 1 choice has a certain Je Ne Sais Quoi the others just don't have...Unfortunately that choice also carries a premium price that might cost you at least 15% & as much as 35% more than any of your other options..You have the extra $ so budget isn't the issue..
 Have you,or would you go ahead & spend the premium to get that extra bit of pizzazz,knowing it's performance really isn't any better than a less expensive option,or do you follow your brain & opt to save the extra $ & get the choice that performs equally well,just doesn't quite have that something something that makes for an OMG experience even when it's not doing it's job as a music maker?