In my experience TMR pricing is pretty accurate. It's possible what you're hoping to get is just beyond what the market will bare.
I agree the 35% seems a bit steep but in all honesty their service is excellent. I've used them several times, they covered all the shipping, testing, photography, advertising, working with the buyers, collecting the money and promptly sending me the proceeds. Twice they've even provided me with boxes for equipment I didn't have the original container for.
It is a bit of a premium service, but they deliver it well. It is very much the service you described in your question.

