What would you rather have to extract maximum profit with less overhead, a business model where you can sell a relatively small number of units with high profit margins or large number of units with small profit margins? There is a third way, I seek out the small manufacturers with low overhead and reasonable pricing. Take a peak inside your audio components, if you have knowledge of parts cost you'll understand one facet of the price equation. Take in account packaging of component, things like case work, speaker enclosures, these are things we can see with our own eyes and estimate value. We can also fairly estimate some overhead costs if we know about the facilities and number of employees at these firms. R&D costs certainly important as well, this much more difficult to cost out. Marketing/advertising another cost. Trying to be comprehensive here, but may have missed something in this short list. Using this information can certainly give us decent estimate of value, and I'm not saying an extremely high cost component couldn't possibly be good value. In the end law of supply and demand always wins out, high value consumer goods don't always win out in marketplace, in fact they probably rarely win out.
Did I Expect too much?
I purchased a pair of speakers from a US manufacturer who I shall not name. The speakers are beautiful and the sound exceeds my expectations (after a minor upgrade). So why would such a reputable company use six dollar binding posts? It makes no sense. I replaced them with Cardas binding posts and decent 12 gauge wire between the driver and posts. My system is valued for clarity and clean highs. The difference was audible. I know, snake oil. But it wasn’t. I don’t think that spending $15K for speakers is nothing. So yes, I was disappointed.
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- 47 posts total
- 47 posts total

