Perhaps someone could please explain to us the physics of sound transmission through copper, because it appears there is a lot of myths out there about the transmission through wire/cables. From the research I can do, copper has higher/better conductivity than gold, silver, or aluminum, yet people want those poorer transmitters to cover their cables. What is better than pure copper? Other than shielding, and solid connectors, what can make a strand of pure copper better? Nothing it seems to me. It seems there could only be things that could hinder it and make it worse. The price of copper is set in the commodities spot markets, and at times it is high and at times it is low. Copper is a commodity, differentiated only by price, by definition. So, unless we are talking about removing impurities in the wire or connection, there is nothing more that can be done. And with my apologies to others, a copper cable is not a component in a system just like an amp or speakers. Those components are constructed of many different and competing elements that require science, art and compromises to put together well, and this is what adds or subtracts value and price. But the natural laws of physics - and the Table of Elements - dictate that copper wire is simply a commodity - no ands, ifs or buts. And as to conductivity, gold, silver, and aluminum can only reduce conductivity - my apologies to JBL, and all the electronics manufacturers out there who specify a "solid gold (something)", etc. Or, has someone found a way to exceed the laws of physics?