Is it possible for a high end manufacturer to overprice their goods?
Having just read the interesting and hyperbole laden review by RH of the new Rockport Orion speakers in the latest issue of The Absolute Sound, one thing struck me..
is it possible in the high end for a manufacturer to overprice their product ( doesn’t have to be a speaker, but this example comes to mind)? I ask this, as the Orion is priced at $133k! Yes,a price that would probably make 99% of hobbyists squirm. Yet, the speaker now joins a number of competitors that are in the $100k realm.
To that, this particular speaker stands just 50.3” tall and is just 14.3” wide…with one 13” woofer, one 7” midrange and a 1.25” beryllium dome ( which these days is nothing special at all…and could potentially lead to the nasties of beryllium bite).
The question is…given this speakers design and parts, which may or may not be SOTA, is it possible that this is just another overpriced product that will not sell, or is it like others, correctly priced for its target market? Thoughts…
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@mihorn , ”
ohh my that made me laugh after a rough night !! 😃😃😃😃😃 |
I think it's about exclusivity and avoiding comparison. If you price something high enough hardly anyone will ever hear it or be able to compare it to other products. Bose is famous for requiring their products to be displayed in separate areas where they can't be compared to anything. If you price a product high enough no dealer will have a demo so it doesn't need to perform because it can't be compared. It needs to look pretty and have a sound that some will prefer. |
