As a gardener, I am constantly hearing the same- 'But, it's so expensive', or 'Why do you charge more than the other guy?'
Let me tell you knowledge, quality and self-respect must be factored into making a functional, viable business.
I can't speak for stereo manufacturers, but for me, I factor in my decades of knowledge/experience, ability to conform to different styles, and a need to get paid enough so that I don't have to chase my tail.
For 97% of the people out there, I am overpriced. To the remaining 3%, I provide quality service that they can't get anywhere else. I manage to make a living.
B