$27,500 for whaaaaaaaaaaaaaaaaaaaat???


$27,500 is a nice chunk of change, even in the audiophile world.  I think we can all agree on this.  You can get a pretty kick ass system for that amount.  I think we can all agree on this, too.  I just read something at stereophile.com that almost...almost made me choke on my triscuit.   Luckily for me, I had water ready to go, knowing how dry those things are.  $27,500 is the price for a paint upgrade, a color called cranberry pearl finish on a pair of speakers made by Wilson, the Chronosonic XVX.   Now, when we hear the name Wilson, we all know what that means.   But come on man,  $27,500 for a paint upgrade. 
shtinkydog
Let me reiterate that it's not the cost of the paint and the labor involved that seems excessive. The Large unwieldy Chronosonic would have to be completely dis-assembled in order to get the paint applied properly, so I'm very sure they could justify the costs involved if they wanted to.  But for me, I would mention that it's rather the fact that their premier product- the Watt-Puppy- made them what they are today. Only now it's called the Sasha. After endless years of using an inverted metal tweeter they switched over to a smoother-sounding silk dome. But they won't convert the Ver.1 to the 2, or the Ver.2 to the newest Ver.3.  This is mainly  over a tweeter and a modification of the crossover. The dealer ought to be able to buy the upgrade in kit and install the new parts in a few hours.  The cabinet material was superb and virtually inert back when it was called the W/P 3/2 and cost $12K. I respect their dedication to cost-no-object, but the real night-and-day improvement comes from a great recording VS a poor one. Imaging and sound staging is a further step forward, and a valid one. But engineering a pleasant "listenable" speaker was attained many years ago by ADS, Acoustic Research, Advent, Dynaco, and so on. Flat Panels were also making tremendous headway in making the music sound "real". David Wilson is originally known for making a speaker that took up very little space and had impeccable build quality. But his greatest legacy in the long run may end up being the excellent recordings he made. I have THOSE since I could afford them. They should all be re-issued, because I could never justify buying one of their speaker systems, even if I had the money. Since they're never satisfied, the consumer in turn must also never be satisfied. 
Why do people care about how others spend money? We all chose careers and some careers pay more than others.  Some are lucky. That’s the world.  If someone has 27k for a paint job and that’s how they want to spend it why is that bad or wrong? Helps keep the economy moving and it’s all done in the USA in this instance. Far better than giving handouts to people for doing nothing.  Not sure why audio prices seem to elicit reactions more than other things - there are watches that go for over a million and then check out what art work goes for at Sotheby’s.  It’s just oil on a piece of canvas.....
I think the opinion is just that most people think this is ridiculous just like a million dollar watch or painting just as you described. 
I can think just that and not care that it happens but still think its asinine. 
I would love to hear these speakers, even with the standard “crappy” paint, somewhere on the east coast.

I still remember decades ago hearing Dave Wilson himself demoing the original WAMM at sound by singer.

Since several people mentioned car paint, I recently had to have several panels on my 911 Targa 4S repainted, due to a parking mishap.

Hoping to keep the car looking good in an urban environment for many years to come, I am having the entire car wrapped in clear 3M rock guard.

Maybe speakers could also use the 3M material developed for helicopter blades in dessert storm. Maybe someone one will claim the material damps the cabinet and produces sonic benefits LOL.