after market power cords for power conditioner or amps etc


Hello,  my front amps, subwoofer and A/V processor are plugged into a Furman IT 20I.  I was thinking about getting some middle of the road after market power cables to experiment if the power cords really make a difference.  I am thinking it would be a good idea to begin by replacing the power cord on the Furman IT 20I instead of incrementally repacking the A/V processor and amps chords.  Please advise.
Thank you.
Guy
guyt
I replaced the chords on my amps, preamp, & source with Nordost Red Dawns. It hurt but there was a noticeable improvement. I plug them into a Niagara 1200 for power conditioning. The Niagara definitely made the biggest difference for me.
thanks for the input on the brands of power cords.  What I am really interested in is whether to upgrade the power conditioner power cord instead of each component cable. It sounds like zyphryx is saying the most significant change in sound was a result in upgrading the power cord to Niagara.   I have all Mcintosh two 611 and one 302 amp and mx122 a/v processor.  
Get a USED cable that retailed for $3-500 for at least half, and use it for the wall to conditioner.

Do it again for a another, then experiment to see if you hear a difference in different spots.

Brand suggestion is contentious, I stay out of those conversations. As the precious poster mentioned, I have a full setup of those kinda pricey, cables.

Gottem all used, otherwise can't afford such extravagance.  The retail total is absurd.