This Schitt is totally refreshing in the world of high end audio!

Sort of an antithetical but gutsy move to call an audio company by that name, but it certainly gets attention and people explore what this Schiit company is about. One then finds what look to be well made, US made, affordable products that provide good sonic performance. The play on words is endless. Smart marketing in this era of correctness deconstruction.

So true, Steve! Schiit Pi talk had me cracking up. Cheers,
Spencer

Really enjoyed the video, thanks for that!

One thing they touched upon that rings true with me and that I have also experienced in the biotechnology world is that it takes more than one company to create an industry. Customers always want choice. Competition, differentiation, features, benefits are of value to any industry and these guys know that growing the entry base is how the "high end" eventually grows and gains market share. Getting young people and those of limited means, or even because we want to experiment for fun, to be able to afford and enjoy quality playback of music for not a ton of money is exactly how you accomplish this. I have yet to listen to piece of Schiit electronics but am now highly interested and motivated in doing so. I have a couple of HRT USB powered DACs that sound great and I support companies like this that are not afraid to say that they make cheaply priced stuff. I say bravo.

Schiit Pi is a brilliant concept. I hope they can pull it off.

That company just does not give a Shiit - they are going to make great audio products at really price points. I bet the upcoming Consumer Electronic Show will just that  ; a real Shitt Show.   

The name and the frank/honest schtick is marketing. It appeals to me. I'm also a tightwad and their approach appeals to me in regard to their product line up.

I've got a Modi 2 Uber and for about $110 (used) it has opened up a lot of things to a new audiophile who doesn't want to spend a lot of money. I'm now streaming, using a music server with my own ripped CDs on it and running my Arcam CDP with a dead DAC through it. And it sounds okay to me.

Looking into a Bifrost later maybe. So the step-up marketing works.